ABOUT ME

I am a passionate brand strategist based in Portland, Oregon, with a unique perspective as a transracial and transnational adoptee. Growing up, I navigated the complexities of identity, which fueled my natural inclination towards deep thinking and imagining alternative possibilities. This has become the driving force behind my career, where I constantly explore new ideas and challenge the boundaries of whats accepted.

In my work as a brand strategist, I firmly believe that success lies in three fundamental principles: defining uniqueness, communicating value, and influencing action. I am dedicated to unraveling the essence of what makes each brand truly exceptional, crafting compelling narratives that resonate with audiences, and ultimately inspiring meaningful and transformative actions.

My process is guided by a meticulous approach that allows me to uncover the core elements that set a brand apart from the competition. By delving into the intricacies of a brand's DNA, I extract its essence and translate it into a powerful strategic framework. Through thoughtful storytelling and impactful communication, I convey the brand's value proposition to captivate and engage target audiences. Ultimately, my goal is to create a lasting impact that drives tangible results and propels businesses forward.

With a deep understanding of the power of branding, I am committed to helping organizations shape their narratives and make a meaningful impact in the world. I thrive on the endless possibilities of pushing boundaries, bringing forth new perspectives, and sparking transformative change through the art of brand strategy.